Chapter 9 - Segmentation, Targeting, Positioning
Chapter 8 - Marketing Research (finish)
NOTE 1: This finishes the
material that will be on Mini-test 6. It will cover Lectures 12 and 13 (including Marketing in the News) and the textbook
from the bottom of page 187 to the middle of page 238.
Note
2: This finishes the material for the MIDTERM EXAM. It will cover
Lectures 1 to 13 (without Marketing in the News) and will cover the
textbook from Page 1 to the middle of Page 238.